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Scapia Partner extranet, redesigning how hotels run promotions

Scapia · Partner extranet · Internship 2026

The Scapia Stays extranet, Promotions page: active promotions with their estimated payout
The Scapia Partner website: “List your property on India's most rewarding travel ecosystem”
Resume ↗

Intro

Hotel partners needed to run promotions without flying blind and a reason to join Scapia extranet in the first place. In a two-month internship, I designed for both.

Scapia Stays is Scapia’s new extranet, where partner hotels manage bookings, payments, rates and promotions. I worked on two projects. The first was the Promotions module, where partners see what’s running, whether it’s working and what it will pay out I studied competitor extranets and built the information architecture and personas behind the version that shipped. The second was the Scapia Partner website, which markets the extranet to hotels and brings them on board.

Role
Product Designer
Duration
2 Months (Internship)
Team
1 Designer (me)
2 Developers
1 Analyst
Skills
Data Analysis
Interaction Design
Web Design
Prototyping
  • Promotions list with the 30-day performance strip, health badges and expiry chips

    Project 01Promotions module · partner extranet

  • Project 02Scapia Partner website

Projected Impact

The Promotions module gave hoteliers visibility into the money they could earn, how their promotions were performing, and how promotions affected their hotel’s visibility.

At a Glance

Health status, payout after promotion, and dates that know about festivals

Extranet Promotions list with a performance summary and the active promotions
Extranet Promotions list with a row menu open: Edit, Pause, End promotion
Pause this promotion confirmation over the Promotions list
The Scapia Partner website, top half: hero, rewards ecosystem and how it works
The Scapia Partner website, bottom half: stories, frequently asked questions and footer
Create promotion, discount step: estimated impact per booking and the payout table by rate plan
Create promotion, step 1: choose the promotion type
Create promotion, step 2: choose rooms and rate plans
Create promotion, step 3: set the discount and payout impact
Create promotion, step 4: choose stay dates
Create promotion, step 5: review before publishing

Discovery

There was no Scapia extranet yet, so I studied how Booking.com, MakeMyTrip handles extranet promotions and mapped who would use ours

KEY INSIGHT 01 · BOOKING.COM · CHOOSE NEW PROMOTION

Choosing a promotion

Deals are named by mechanics, not goals, so hosts can’t tell which deal fits what they want.

“Top of search results” is promised, but there’s no view of how a deal moves ranking.

Basic, Last-minute and Early booker look near-identical, and similar options add cognitive load.

One “Add promotion” at a time, with no way to compare deals or stack several quickly.

Booking.com, Choose new promotion: deep deals such as Black Friday Deal and Limited-time deal
Booking.com promotion list: targeting deals and portfolio deals such as Basic deal, Last-minute deal and Early booker deal

“Hotels mainly use extranets for promotions and want clarity on what happened, why it happened, and what to do next.”

Seven personas - revenue managers, owners, chain POCs, ops, finance, BD and premium properties.

Halftone portrait of Ananya Rao, a revenue manager

Hi, I’mAnanya

PERSONA 01 · REVENUE MANAGER

Ananya Rao

“I’ll run a deal, once I know what it does to my margin.”

DEMOGRAPHIC

  • Age : 32–42
  • Works for : Hotel chain / group of properties
  • Role : Revenue Manager
  • Location : Metro or tier-1 city

PSYCHOGRAPHIC

  • Personality : Data-driven and commercially focused. Cautious about margin loss; trusts analytics only when the logic is clear.

TECHNOGRAPHIC

  • Tools : Laptop for deep work, mobile for quick checks. Booking.com, MMT, STAAH and channel managers.

@Office – Monday, 9 AM

  • Comic panel: Ananya at her desk by a window, with a laptop and papers

    Ananya reviews last week’s promotions across six properties

  • Comic panel: Ananya with a hand on her head, working on a laptop

    Two deals are stacked on the same dates.

    What’s the final price? What’s left as margin?

  • Comic panel: close-up of a laptop keyboard

    Unsure, she pauses both, just to be safe.

Insight 01

Revenue managers don’t distrust promotions. They distrust what they can’t see. When final price and margin are hidden, the safest move is to switch the deal off.

Information architecture

Hotels mainly open an extranet to run promotions. They want to know what happened, why, and what to do next.

  • Promotions
  • My promotions
  • Performance
  • Add new promotion
  • Trending with competitors
  • How promotions work
  • Promotion types
  • Booking timing
  • Last-minute
  • Early bird
  • Booking value
  • Multi-room
  • Long-stay
  • Guest targeting
  • Location-based
  • Visibility boost
  • Returning guest
  • Seasonal demand
  • Custom setup
  • Free meal · spa · transfers
  • Basic discount
  • Calendar & stacking
  • Stacking range set by Scapia

Turning research into a more actionable promotions experience

Contextual enquiry revealed 11 key jobs-to-be-done, which informed the information architecture and product decisions around promotion creation, performance, and management.

From Contextual Enquiry to Product Improvements

Based on contextual enquiry findings, I identified key gaps in the existing Promotions experience and translated them into actionable product improvements. The orange elements highlight the features and insights I introduced, while the grey elements show the existing product structure.

Promotions

  • Empty states
  • No promotions yet → Create
  • No rate plan → Go to rates
  • Suggested first promotion from market dataNEW
  • Promotion list
  • Tabs: Active · Deactivated & expired
  • Scheduled tabNEW
  • Filters: Type · Booking dates · Stay dates · Search
  • Health filter · Healthy · Watch · At riskNEW
  • Table: Name · Type · Booking · Stay · Discount · Expiring
  • Health status column · margin per promotionNEW
  • Est. payout · urgency-coloured expiryNEW
  • Row: Edit · ⋮ Extend / Deactivate / Delete
  • Extend · Deactivate with impact previewNEW
  • Row click → Performance drawer (funnel, rate plans, next step)NEW
  • Deactivated row: Reactivate → prefilled wizard
  • Performance strip · last 30 daysNEW
  • Share of bookings · Revenue · Margin · Visibility + one-line insightNEW
  • Create promotion
  • Type picker: Basic · Last-minute · Early bird · Multi-room · Long stay
  • Best for · recommended · market signal on each typeNEW
  • 5-step wizard: Type · Rooms & rates · Discount · Stay dates · ReviewNEW
  • Live promotion summary beside every stepNEW
  • Payout per rate plan · floor-price guardNEW
  • Rooms & rate plans: search · select all
  • Festival & local-event markers on the calendarNEW
  • Blackout-date guidance for peak nightsNEW
  • Create → inline errors · Leave modal
  • Review & create: predicted impact · overlap checkNEW

Ideation sketches and Jakob Nielsen’s usability heuristics testing

Early concepts were shaped around the needs of seven stakeholder personas, then evaluated through Nielsen’s usability heuristics and SUS testing. The findings helped identify usability gaps, validate key workflows, and guide the next iteration of the Promotions experience.

Solution

I kept my concept, rebuilt it in Scapia’s design system, and added four things extranet promotion were missing

The performance dashboard, the 5-step wizard and state-based actions stayed as I designed them. I rebuilt them on the senior designer’s tabs, filters, modals, drawers and icons, then added health status, payout after promotion, festival alerts and blackout dates where partners make decisions.

Health status on every promotion

Every live promotion carries a Healthy, Watch or At-risk badge with its margin, so risk shows up in the list, not weeks later in a report.

Promotions list with a Health column: Healthy, Healthy and Watch badges with their margins

Tracking promotion health over time

Holidays and local events that fall in the chosen dates are flagged, so partners can black out peak days and keep them at full price.

  • Promotions page with a performance strip, filters and a table with Health and Expiring columns
  • Health badges up close: Healthy with margin 28%, 24% and 23%, Watch with margin 16%, At risk with margin 9%

Making hotelier payouts and guest prices transparent

Estimated payout after the promotion, per rate plan, and what the guest sees when Scapia offers stack.

  • Create promotion, discount step: percentage discount, estimated impact per booking and the payout table
  • Promotion summary: draft status, percentage discount, two rate plans, 20% discount, estimated payout ₹4,800, hotel-funded

Festivals and local celebrations, flagged in the calendar

Holidays and local events that fall in the chosen dates are flagged, so partners can black out peak days and keep them at full price.

Choose stay dates: May 2026 calendar with the promotion runs, an excluded weekday, a blackout date and festival or local-event markers, and weekday toggles

One review before anything goes live

The review brings together payout, blackout dates and festivals in range, so partners publish with confidence.

Promotions list with filters and active promotions
What you’ll receive: payout by rate plan with a floor price and the lowest price a guest can see

A website that turns hotels into Scapia partners

The Scapia Partner site explains the rewards ecosystem, shows the guests behind the bookings and walks hotels from first visit to listing in three steps.

Reflection

I learned to design inside a system and to separate what shipped from what I’d push for next

Working beside a senior designer’s shipped version showed me how much good structure matters. My research showed partners also needed answers about money and performance, so my concept keeps that structure and adds those layers instead of replacing it. Next time I’d validate the predicted-impact numbers with real partner data before designing around them.